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Grooming Products for the NFL

Jack Black is stocking select team locker rooms with facial and body products.

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By: Jamie Matusow

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Jack Black makes products for men and the company frequently hooks up with male centric audiences like the NFL and NASCAR to promote its products. For the fourth consecutive year, Jack Black is bringing it skin care line to some of the nation’s top football franchises: the Dallas Cowboys, Washington Redskins, New York Jets, Chicago Bears, Green Bay Packers, San Francisco 49ers, Seattle Seahawks and the Buffalo Bills.

Jack Black is stocking select team locker rooms with facial and body products that protect skin, soothe muscles and help the body recover after strenuous practices and games, according to the company. Jack Black will also provide team-branded products for fans attending home games via in-suite amenities and sampling throughout stadiums.

“We are thrilled to expand our partnership with some of the nation’s top football franchises and provide both athletes and fans exclusive experiences with Jack Black,” said Patricia Finn, vice president of marketing at Jack Black. “Our goal is to help aid players’ recovery post-game and give fans the chance to experience Jack Black products.”

Dallas-based Jack Black men’s skin care line first launched its game time promotions in 2009 through a partnership with the Miami Dolphins and quickly grew the campaign to include six franchises including their hometown team, the Dallas Cowboys. This year, Jack Black is taking the 2012 season to a new level through partnerships with eight major franchises. According to Finn, by continuing to build and create affiliations in the sports arena, Jack Black solidifies its position as a leader in the grooming and skin care industry for superstar athletes and fans.

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